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A Creative Agency for Eye Care Pros, Founded by an Eye Care Pro.

Several years ago, I became frustrated with the lack of stylish stock photography and graphics available for eye care professionals and practices. I was building a website, writing a blog, and curating social media content, but couldn't find attractive + affordable visuals anywhere.

That's when I started learning how to do it myself: photography, graphic design, web design, marketing, and more...


However, I realized that spending the time and energy learning how to design + create content is not feasible for everyone — especially not busy working professionals, business owners, or students — and so the idea for SimplifEYE Social was born.

Over the years of building an online brand and collaborating with companies as an eye care influencer, I've learned the power of producing high-quality content: It's captivating and engaging and makes powerful first impressions. It gets massive audience growth and visibility, which translates to more opportunities in your career and more prospective patients choosing YOU over your competition for their eye health + visual needs.


I have a passion for content creation and a knack for transforming blurry into breathtaking—and I help other eye care professionals, newbie bloggers, ambitious influencers, and eye care entrepreneurs do just that.

With the help of beautifully curated photos, graphics, templates, and content calendars, my mission is to help eye care pros save time, create stunning promotional content for their career and/or business, and level up their visual branding that finally makes content marketing SIMPLE.​

My focus is to help other eye care professionals, practices, and entrepreneurs like you to create eye-catching, more relatable content for your brand + business, so you can get back to focusing on what you love + do best.

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So many of us want more brand awareness + visibility, but we can't seem to make an impact with our content.

You don't know how to design it, you don't have time to create it, or you don't know what to say...


You simply want to schedule appointments, sell eyewear, and connect with your patients + audience without worrying about if your content is engaging enough, or "spectacular" enough to capture their attention.

Here's the deal:

My team and I take aesthetically-pleasing photos, design professional graphics + templates, and give you the tools to write and plan better social media content, so you don't have to.

So, are you finally ready to stop stressing over what to post...

and instead, share next level content that boosts your business?

I get it. You didn't know running a business also meant becoming a professional photographer / designer / social media manager...

I understand the challenge of building an eye-catching online brand that appeals to your ideal patient. I know the feeling because I've been there. As a full-time optometrist and part-time entrepreneur, I was struggling to create content for multiple social media accounts and websites. I spent hours hunting through irrelevant and unappealing free images or attempted to shoot unique, attractive photos myself. It's truly eye-opening to realize the sheer number of visuals and designs the modern business needs!

Between posting daily to your Instagram feed, having images for blog posts, and Pinterest Pins — not to mention engaging Instagram Stories, Facebook posts, email newsletters, and keeping your website updated... creating content for your practice can be overwhelming and an often overlooked priority, but...

Good visuals are non-negotiable.


As eye care professionals, we know the power of sight and vision. Good visuals help you get noticed and be remembered. When done right, your brand + business looks more professional, more successful, and more appealing. You can't build a business without truly being SEEN.

SimplifEYE Social was founded with a simple mission:

To help others in the eye care industry eliminate their content creation overwhelm and have more time doing the things they truly love in their career and business.

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